Virtuality Labs is a research institute focused on solving locally relevant problems by harnessing immersive technologies such as Augmented Reality, Mixed Reality, and Virtual Reality. Researchers at Virtuality Labs aim to understand and solve problems in high-impact industries such as governance, e-commerce, healthcare, emergency response, entertainment, gaming, and agriculture. We extensively collaborate with globally renowned research labs at the University of California, Berkeley, Imperial College London, Massachusetts Institute of Technology, Stanford University, and the University of Washington. Our research projects have received media coverage, by both national and international, news platforms such as: Dailymail.co.uk, Reuters, CNN-IBN, Voice of America, Gulf News, Japan Today, MalayOnline, Geo, Samaa, ARY, and Dunya News have covered our projects.
We are actively pursuing research projects that are based on the latest immersive technologies and have the potential for commercialization. Therefore, our students, research staff, and alumni go on to serve both in academia, as graduate students, or in industry as entrepreneurs or software development engineers.